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cadbury boost  |  the 2:58pm lull

2.58pm.

It's that one minute of the day when life just seems to lull. 

When you're staring at stuff that really doesn't need staring at, and your mind's gone for a little wander.

It's Boost time.

the kiosk with the shortest

ever opening hours

Canary Wharf, a concrete jungle where the afternoon lull is felt more than most. So in the midst of the grey, we placed something purple. A kiosk, that stated that it opened precisely at 2:58pm, for one minute only.

 

A few intrigued and surprised faces throughout the day meant that by the time the 'lulliest' minute of the day came around, we had hundreds of people just waiting to get their hands on a Cadbury Boost, and we had to be quick, the shutter came down after only 60 seconds.

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